Wrangler look to the future with Icons collection inspired by Americana past

Representing the only UK retail space for the American brand, this pop-up pays homage to music icons through an interactive space. Debbie Harry, Bob Marley, Freddie Mercury and Mick Jagger are all honoured, having put their stamp on their Wrangler favourite in their heyday.

This six-part collection puts a modern twist on original Wrangler faded wash designs from the 50s, 60s and 70s. Restyled cult items feature the rodeo rider denim jacket, rockstar favourite denim shirt and slim fit cowboy cut jeans. The collection also offers an equal split for men and women.

The shop itself has been designed in the form of a 70s recording studio, fit with Moroccan style carpets and timber walls. After the opening event, VR and music activations led by modern day stars will follow, hereby fully committing to the theme.

The Wrangler pop-up is located on Brewer Street in Soho, London, from 11th February to 25th March 2019.

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