It all began when James Wright and Jake Patterson spotted a gap in a market for a surf store that stocked hard to find brands and products. In 2012, Watershed launched in Newquay offering just that. Watershed became a big success in Cornwall, which enabled James and Jake to create their own Watershed branded range of boards and apparel. Flash forward to today, we were thrilled to be able to help Watershed make its London debut in Boxpark, Shoreditch.
This week Watershed is giving the capital a taste of Cornwall’s surfing lifestyle. Expect to find all the surfing essentials including Wax, Grooming products, Logo T’s and Surfboards, alongside some exciting new products. Watershed are also showcasing their latest collaboration with The Quiet Life - Surfboards manufactured in the USA and UK with a full cut and sew range. This collaboration celebrates their mutual love of unique fabrics.
With all that under their belts it’s hard to imagine there’s still just the two guys - James and Jake working on the brand... Expect big things from them in the future!