Keeping it in the family: Talita Von Furstenberg launches a clothing line for DVF

Continuing her grandmother’s legacy in fashion, model Talita Von Furstenberg has revealed her first clothing line at the age of 19. Although the collection will be sold online primarily, Talita is celebrating the launch with a pop-up in LA for one weekend. Guests for the opening night included Diane von Furstenberg, of course, as well as celebrity friends and family, such as Rachel Zoe and Sofia Richie.

The TVF for DVF collection is unashamedly whimsical and feminine; full of summer florals, pastels, ruffles and sheer, flowing dresses. Crop tops and skirts offer an alternative look but there’s no signature DVF wrap dresses in sight.

The 23-piece collection was largely inspired by LA and long walks in nature with her grandmother, which explains the beautiful botanical prints and bouquet filled pop-up space. On Instagram, she explains: “I designed TVF for DVF as a reflection of my personal style — feminine and soft. The entire collection gives off happy, warm, and effortless vibes that make it easy to blend into your own wardrobe."

Targeting a younger demographic than DVF, the prices range from $128 to $298, meaning the pieces are more accessible to fellow students her own age. Talita hopes that fans of the line will grow with her on her fashion journey.

The pop-up will be open at 8455 Melrose Avenue in Los Angeles from 26th - 27th April.